Marketing is everywhere. From the social media posts you see every day to the websites you visit, emails in your inbox and campaigns that make you stop and take notice, marketing helps businesses connect with their customers.

Our Level 3 Multi-Channel Marketer apprenticeship is a great way to start a career in this fast-moving industry while earning a salary and gaining real experience.

You’ll learn how to plan and deliver marketing activity across different channels, create engaging content, understand audiences, use data to measure results and support campaigns from idea to delivery.

And you won’t just learn from a textbook. As part of our partnership with Somerset-based Hatched Agency, you’ll have opportunities to learn directly from experienced marketing professionals, take part in practical workshops and get an insight into how a creative agency works.

There’ll also be a dedicated focus on AI and emerging technologies, helping you understand how new tools are changing the marketing industry and how to use them effectively and responsibly.

About the role

As a Multi-Channel Marketer, you’ll help a business or organisation connect with its customers and achieve its goals through marketing.

No two days need to be the same. You could be creating social media content one day, researching your target audience the next and helping to plan a campaign after that.

Depending on your employer, your role could include:

• Creating content for websites, social media, email and other marketing channels
• Helping to plan and deliver marketing campaigns
• Researching customers, audiences and competitors
• Using data and analytics to understand what is working
• Supporting the development of creative ideas and campaigns
• Writing engaging and persuasive copy
• Helping to manage websites, digital platforms and marketing systems
• Working with designers, agencies, suppliers and other teams
• Keeping up to date with new technology and trends, including AI

You could work in an in-house marketing team, a creative or digital agency, or within almost any industry. Marketing is needed everywhere, from retail and hospitality to finance, education, health, technology and the public sector.

What you’ll learn

During your apprenticeship, you’ll build a broad range of marketing skills that you can put into practice straight away.

You’ll learn about:

• Marketing principles, strategy and planning
• Branding and how businesses communicate with their audiences
• Customer and competitor research
• Content creation, copywriting and design
• Social media and digital marketing
• Campaign planning and delivery
• Websites, email marketing and other digital channels
• Marketing analytics, data and measuring campaign performance
• Marketing technology and software
• Data protection, copyright and other legal and regulatory requirements
• Artificial intelligence and emerging technologies in marketing

You’ll also develop the workplace skills that employers look for, including communication, creativity, organisation, problem-solving, teamwork and the confidence to contribute your own ideas.

Ideal for…

This apprenticeship could be a great fit if you:

• Are creative and enjoy coming up with ideas
• Are interested in social media, websites, content or digital technology
• Like understanding what makes people tick
• Enjoy writing, creating or communicating
• Are curious about how businesses attract and engage customers
• Want a career that combines creativity with technology and data
• Enjoy working as part of a team but can also take responsibility for your own work
• Want to earn while you learn rather than studying full-time
• You don’t need to know everything about marketing before you start.
• What matters is that you’re curious, willing to learn and excited about developing your skills.

Information for employers

The Multi-channel Marketer apprenticeship is designed to develop the next generation of marketing talent while giving your organisation someone who can contribute to your marketing activity from the outset.

Apprentices can support a wide range of activities, including content creation, social media, campaign delivery, customer research, digital marketing and marketing administration.

For employers, an apprenticeship can be an opportunity to develop someone who understands your organisation, your customers and your brand while building their skills and experience over time.

Our partnership with Hatched Agency adds an exciting industry dimension to the programme, giving apprentices access to experienced marketing professionals, practical workshops and insight into live agency work.

At SS&L, we’ll work closely with you throughout the apprenticeship to support your apprentice and help them develop into a confident marketing professional.

Want to find out how a marketing apprentice could support your organisation? Get in touch to talk through your options.

Ready to find out more?